2026.07.30

The EV investment dilemma: What’s stopping businesses from charging ahead?

This article first appeared on ‘Business Motoring’ here

Geopolitical conflict has driven petrol prices up sharply across Europe this year. In the UK, petrol now retails at around £1.50 per litre – up approximately 20% since the start of the year.

Across the EU, fuel prices have followed a similar trajectory, with average prices in April 2026 around 20% higher than a year earlier.

As a result, the shift towards electric vehicles (EVs) is accelerating. For years, EVs have faced criticism over their perceived cost and complexity, but rising fuel prices are changing the equation.