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Embedded finance for equipment sales

A smarter way to sell, scale and grow.

We help manufacturers, vendors and equipment suppliers accelerate sales by integrating financing directly into the purchasing journey.

From simple leasing offers to fully embedded finance programmes, we enable you to remove barriers to purchase, improve conversion, and build long-term customer relationships.

Working alongside your sales team at the point of sale, we provide flexible rental, leasing, and loan options that integrate directly into your sales journey – tailored to your customers’ needs and aligned with your commercial goals.

Unlock your growth potential.

Find out more about the rental, leasing, loan and specialist finance options we offer partners.

See how our digital tools and APIs can connect financing into your sales journey.

Why partner with us:

As a leading European equipment finance provider, we bring more than capital to the partnership. We combine the financial strength of BNP Paribas with deep expertise in your industry, helping you build a commercial model that grows with you.

SCALE

Operate across multiple markets with a single financing partner. We support your growth with consistent solutions, local expertise, and the ability to deploy at scale.

EXPERTISE

We combine equipment finance knowledge with sector insight to help you structure offers that align with how your customers buy and use equipment.

COVERAGE

Expand your reach and tap into new markets across Europe and beyond. We’re backed by BNP Paribas, Europe’s largest bank and present in 65 countries.

SUSTAINABLITY

We help partners shift from linear sales to usage-based and lifecycle financing models, supporting your sustainability ambitions while opening up new revenue streams.

From white-label to full integration

We adapt to your commercial model – from simple financing offers to fully integrated programmes embedded in your sales journey.

Contract

Finance offered under your brand. We handle the credit risk, the paperwork and collections.

deal

A jointly-branded finance programme, works well when both brands carry weight with the end customer.

Duo

Bring the power of an in‑house finance arm into your business, without you needing to become a bank.

Solutions designed around your sales model

We structure our offer around two complementary business lines, each designed to support different partner ecosystems and equipment strategies.

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Technology & Lifecycle Solutions

Support your technology sales with integrated lifecycle management and flexible financing models.

Designed for fast-evolving markets such as ICT, healthcare, specialised technologies and green tech, this approach combines financing with lifecycle services – enabling you to offer customers solutions built around usage, refresh, and end-of-life management.

Explore Technology & Lifecycle Solutions

Equipment & Logistics Solutions

Capture every deal at the point of sale with fully integrated financing for equipment and dealer networks.

Built for asset-intensive sectors such as agriculture, construction, transport and materials handling, this model combines retail and wholesale finance ,helping you accelerate sales, optimise distribution, and manage the full equipment lifecycle.

Explore Equipment & Logistics Solutions

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Case study
Expanding software accessibility through leasing
The partner sought to make their specialist engineering software more accessible to customers within a budget-conscious framework. However, they recognised a significant barrier: traditional asset leasing companies are hesitant to finance intangible assets like software.  BNP Paribas Leasing Solutions created a bespoke software financing product, incorporating essential contractual […]
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info update

Go deeper

Two ways to explore how a partnership with us could work:

Financing solutions for partners
Rental, leasing, loans and specialist finance structures designed around your business model. Find out more >

Digital integration for partners
APIs, self-service tools and the platform that connects financing into your existing sales systems. Find out more >

Build your financing strategy with us

Work with a partner that understands your market, your customers, and your growth ambitions.