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2024.03.14
Cutting-edge success: Polvanera’s green tech leap
About the client
Nestled in limestone caves, eight meters below the Puglia plains, Polvanera is a winery unlike any other. Filippo Cassano’s (founder of Polvanera) passion for his business thrives amidst ancient vineyards, dry stone walls, and aging oak barrels. But Polvanera isn’t content with tradition alone. It yearns to be a pioneer, not just in winemaking, but in sustainability.
Sector
Green technology
Partner / Client
Polvanera
Country
Italy
The challenge
Polvanera initiated an ambitious project focused on transitioning to green technology. Its aim was to upgrade the winery, improve its environmental footprint, and raise awareness for regional Primitivo wine and other native grape varieties. Through this shift to green technology, the Polvanera team aimed to elevate its business while also highlighting the wines from Puglia. By merging tradition with technological advancements, its goal was to achieve the best possible outcome for the company and its customers.
The solution
Recognising the crucial role green technology would play, Polvanera identified an electric zero-impact viticulture robotic solution as a key enabler. It partnered with BNP Paribas Leasing Solutions, a trusted name in agricultural finance, for its expertise and customised financing solutions. Impressed by BNP Paribas Leasing Solutions’ asset management support, tailored financing plan, and swift execution, Polvanera capitalised on government subsidies for technological innovation. This dynamic collaboration facilitated the acquisition of the advanced robot, paving the way for Polvanera’s green transformation.
The benefits
- Sustainable viticulture: The robot optimises grape cultivation, minimising emissions and resource consumption.
- Enhanced productivity: Automation streamlines processes, leading to increased efficiency and grape quality.
- Elevated brand image: Polvanera’s commitment to sustainability resonates with eco-conscious consumers, strengthening its brand identity.
- Market leadership: This pioneering approach positions Polvanera as a forerunner in sustainable winemaking, inspiring others in the industry.