BNP Paribas Leasing Solutions named European leader in equipment finance by Asset Finance Europe

In today’s leasing industry where resilience and value creation are critical success factors, BNP Paribas Leasing Solutions stands out as a key player in the “Asset Finance Europe 50 / 2025” ranking, which profiles the top 50 European equipment finance providers. This industry benchmark highlights the innovation capacity, resilience, and growth of European leaders in a demanding economic environment. 

A European leader 

BNP Paribas Leasing Solutions ranks among the Top 5 lenders by outstandings and also wins the award for Strongest growth in five years (€). This double recognition underscores the strength of its business model, the relevance of its strategy, and the commitment of its teams to support companies in their transition toward a more sustainable and circular economy. 

A sustainable future for the leasing industry 

In the 2025 report, Pascal Layan, Deputy CEO of BNP Paribas Leasing Solutions, shared his vision for the future of leasing and the challenges the industry must address to meet the expectations of clients and regulators. According to Pascal, the Product-as-a-Service (PaaS) model is set to play a key role in this transition, offering companies a more flexible and sustainable way to access the equipment and services they need. 

This innovative model, which prioritizes usage over ownership, enables companies to access cutting-edge technologies without heavy upfront investment, while promoting circularity and equipment sustainability. 

According to Pascal Layan, PaaS is now a concrete response to the challenges of ecological transition, economic volatility, and evolving partner and client expectations. It offers: 

• For clients: PaaS enables rapid equipment acquisition without tying up capital, while providing full support. It facilitates the adoption of new technologies, optimizes operating costs, and reduces environmental impact. 

• For manufacturers: This model paves the way for recurring revenues and stronger customer relationships. It also encourages eco-design by integrating repairability, modularity, and recyclability criteria from the design phase. 

• For financiers: PaaS aligns offerings with ESG (Environmental, Social, Governance) priorities, secures financial flows through long-term contracts, and actively supports the circular economy. 

A strong commitment to sustainability 

BNP Paribas Leasing Solutions is actively committed to promoting more responsible economic models by facilitating access to equipment and supporting its clients in their transition to more sustainable practices. This approach is fully aligned with the European momentum for sustainable finance and the circular economy, as highlighted in the report. 

Want to learn more about our solutions or the Product-as-a-Service model? Contact our teams  

This article is based on the “Asset Finance Europe 50 / 2025” report published by Asset Finance Policy and Asset Finance Connect, with contributions from Pascal Layan, Deputy CEO of BNP Paribas Leasing Solutions.